Cookies, cancer, and a whole lotta resilience

Join hosts Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) on the Brand Forum as they dive into the inspiring story of Loren, founder of Sweet Loren's. From battling Hodgkin's lymphoma at 22 to revolutionizing the cookie dough industry, Loren shares her journey of resilience, innovation, and authenticity. Discover how she turned personal challenges into a thriving business, and learn about the power of staying true to one's story in the world of brand building.

Takeaways

• Loren's journey from being diagnosed with Hodgkin's lymphoma at 22 to becoming a successful entrepreneur highlights the power of resilience and turning adversity into strength.

• Staying authentic and relatable has been a cornerstone of Sweet Loren's growth and success.

• Loren’s passion for clean, natural ingredients and her innovative approach to baking have positioned Sweet Loren's as a leader in the natural cookie dough market.

• Building a strong community and listening to customer feedback have been crucial in shaping the brand and its offerings.

• While leveraging AI for business growth, Loren stresses the importance of maintaining a human touch in the food industry.

Chapters

0:00 Introduction and Guest Welcome

2:15 Loren's Personal Journey

5:30 Overcoming Challenges

10:45 Building Sweet Loren's

15:00 Branding and Marketing Insights

20:30 Future of Sweet Loren's

25:00 Closing Thoughts